The strategy for our database business is simple: decrease the total cost of ownership of mission-critical database applications while increasing the quality of service. Minimize the labor required to run your computer network.
Moving database applications off user managed desktop PCs and onto professionally managed application servers is the key. Our business applications do more than automate back office processes. They automate the front office too. And they provide the information that management needs: Our Applications Data Warehouse monitors key business metrics and delivers fast answers to hard questions.
Oracle Corporation is the largest supplier of database management systems software and the second largest independent software and services company in the world. The company's principal business activities include the development and marketing of an integrated line of computer software products used for database management, computer-aided systems engineering, applications development, and decision support, as well as families of software products used for financial, human resource, and manufacturing applications known as enterprise resource planning--or ERP--software.
Through its subsidiaries, Oracle markets its products along with related consulting, educational, support, and systems integration services in more than countries. Oracle Corporation traces its roots to when two computer programmers, Lawrence J.
Ellison and Robert N. Miner, teamed up to start a new software firm. Ellison had been a vice-president of systems development at Omex Corporation and a member of a pioneering team at Amdahl Corporation, which developed the first IBM-compatible mainframe computer, while Miner had served as Ellison's former supervisor at another computer company, Ampex Corporation.
Ellison became president and chief executive and took charge of sales and marketing for the new company, while Miner supervised software development.
The pair of entrepreneurs sought out well-known private venture capitalist Donald L. Lucas to become chairman of the board. While working on the CIA project, Ellison continued monitoring technical documents published by IBM, a practice he had established while working as a programmer at Amdahl.
Ellison noticed that the computer giant was interested in new types of speedy, efficient, and versatile database programs, called relational databases, that were projected to one day allow computer users to retrieve corporate data from almost any form.
What was expected to make this possible was the IBM innovation called the Structured Query Language SQL , a computer language that would tell a relational database what to retrieve and how to display it. Banking on what later proved to be a correct hunch--that IBM would incorporate the new relational database and SQL into future computers--Ellison and Miner set out to provide a similar program for Digital minicomputers and other types of machines.
In Miner developed the Oracle RDBMS relational database management system , the world's first relational database using SQL, which would allow organizations to use different-sized computers from different manufacturers but still standardize on software.
A year after its pioneering development, Oracle became the first company to commercially offer a relational database management system, two years before IBM debuted its own RDBMS system. That same year the company began its international expansion with the creation of Oracle Denmark.
About one-fourth of revenues were poured back into research and development, leading to a Oracle innovation, the first commercially available portable RDBMS. The year proved to be transitional and historical for Oracle in a number of respects. In March, Oracle made its first public offering of stock, selling one million common shares.
That same year Oracle lauded itself as the fastest-growing software company in the world, having recorded percent-or-better growth in revenues in eight of its first nine years. Much of that growth came from Oracle's targeted end users--multinational companies with a variety of what had previously been incompatible computer systems. By Oracle's customer base had grown to include 2, mainframe and minicomputer users represented by major international firms operating in such fields as the aerospace, automotive, pharmaceutical, and computer manufacturing industries, as well as a variety of government organizations.
To serve those customers, by Oracle had established 17 international marketing subsidiaries based in Australia, Canada, China, Europe, and the United Kingdom to market Oracle products in a total of 39 countries. By the same time, Oracle had also expanded the scope of its business operations to include related customer support, education, and consulting services.
One of the principal reasons for Oracle's success during the mids was the emergence of SQL as the industry standard language for relational database management systems, which in turn led to increased market acceptance of Oracle's SQL-compatible RDBMS.
Founded in by Larry Ellison, Bob Miner, and Ed Oates, the company offers numerous enterprise software products, cloud software and services, and supply chain management software. White papers from our partners VMware U. Join Our Newsletter Want more on technology leadership? Sign up for Tech Monitor's weekly newsletter, Changelog, for the latest insight and analysis delivered straight to your inbox.
White papers Home About us Contact us Newsletter. The company also offers cloud-based industry solutions for various industries; Oracle application licenses; and Oracle license support services.
In addition, it provides cloud and license business' infrastructure technologies, such as the Oracle Database, an enterprise database; Java, a software development language; and middleware, including development tools and others.
The company's cloud and license business' infrastructure technologies also comprise cloud-based compute, storage, and networking capabilities through its Oracle cloud infrastructure as a service offerings. Further, it offers infrastructure offerings comprising Oracle autonomous data warehouse cloud service, Oracle autonomous transaction processing cloud service, Internet-of-Things, digital assistant, and blockchain.
Additionally, the company provides hardware products and other hardware-related software offerings, including Oracle engineered systems, enterprise servers, storage solutions, industry-specific hardware, virtualization software, operating systems, management software, and related hardware services; and consulting services.
The company markets and sells its cloud, license, hardware, support, and services offerings directly to businesses in various industries, government agencies, and educational institutions, as well as through indirect channels. Oracle Corporation was founded in and is headquartered in Austin, Texas. Yahoo Finance.
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